Valextra
Rollercoaster @Shinjuku Isetan
To respond to the distinctive black lacquered Costa edging of Valextra’s handbags we have imagined a rollercoaster that runs on top of the iconic buildings of 20th century’s Milan, also making a tribute to the brand’s city.
The black lacquered Costa edging is the distinctive finishing of Valextra’s handcrafted pieces. It denotes proof of perfect assembly in line with the Milanese quest for cleanness and functionality.
At Valextra lines have until now represented the rigidity of architecture but we have added smoothness to communicate a sense of fun and adventure.