JoAnn Tan Studio was founded end of 2010 by the creative director JoAnn Tan and Cilla Winbladh. JoAnn and her team of creative talent works in the field of window display, installation, fashion shows, scenography and set design.

“With love, we create everyday art for everyone. Playful and unique communication are mixed together with handcrafted design to create a seamless commercial and artistic vision for each brand and memorable visual experiences that makes people smile” explains JoAnn. The studios style and strong character are based on a playful approach to the otherwise strict and detached fashion world.

Coupled with a unique relationship with materials and techniques, the creations are often complex structures that spring from an artisanship as dazzling as the subject itself. Everything is produced from the ground up- the artisanship is incredibly important to the studio, as much as the concept.